Hello, I’m
Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are
looking at your brand's personality.
When your
friends think of you, what comes to mind? Do they see you as friendly, helpful,
adventurous, cheerful, trustworthy, engaging? Each trait is part of your
personality and something that draws your friends to you.
The same is
true of the brands we embrace. They have personalities just like people do. And
these characteristics are the things that differentiate one brand in our mind
from another.
Apple is
innovative and rebellious. Nike is creative and sexy. Google is wise and
reliable. Mercedes Benz is elegant and prestigious.
Ask yourself:
“What is my brand's personality?” Customers tend to gravitate to brands with
personalities similar to their own.
Critique
your brand and identify its personalities. Do you like what you see? Is this a
brand you would want to associate with? Do potential customers like your brand
personality as well.
Some
personality traits are innate but new ones can emerge if we decide we want a
characteristic to be part of us. The same process works for a brand. If
desired, and through a strong and consistent effort, you can make your brand
more spirited, influential, accomplished or thoughtful.
Have fun
shaping your brand personality. Your customers will love you for it.
© 2014 Once
a Day Marketing™. All rights reserved.
No comments:
Post a Comment