Listen to our featured Those Branding Guys radio show podcast: Ask Those
Branding Guys Top 10 Branding Tips
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we shared our Top 10 branding and marketing activities
that all business should be doing to achieve success:
1.
The 7Ps
of Marketing – Focus attention on each of these elements. Leverage them to
enhance the various aspects of your business and create a better customer
experience.
2. Allocate
a Marketing Budget – Resources for marketing and branding should not be an
afterthought. All businesses should have a line item in their P&L for work
with a professional to create and drive out their message.
3.
Target
Marketing Efforts – Don’t try to be all things to all people, identify the
consumer segment who is your most likely customer and concentrate efforts on
that audience.
4.
The
Customer is King – Know all you can about your customers. This will enable
you to create specific messaging telling customers how your product makes them
better.
5.
Tell
Customers Why – Connect with your customers on an emotional level; focus on
why your product is important to them rather than what it is about.
6.
Ensure Your
Message is Cohesive – Identify the one clear aspect that is unique and
defines your brand. Allow that to flow through all marketing and advertising
efforts.
7.
Understand
the Difference Between Branding, Marketing and Advertising – Know the
definitions and how these components work together; execute all the elements.
8.
Capture
Mind-Share – Ensure your message is in the market place with enough
frequency that customers recall your brand when it’s time to make a purchase.
9.
Use
Professional Services – Develop a relationship with a Branding/Advertising
professional either internal or external. These experts bring a tremendous
amount of experience to the table and will ensure you are sharing the right
message and that your social media and other material is polished and
professional.
10.
Avoid the
#1 Reason Businesses Fail – Most businesses don’t know enough about marketing
or don’t market enough. Spend time every day on some aspect of marketing for
your business.
Enjoy the show.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com
KVSF 101.5 FM.
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