Once a Day
Marketing™ featured video blog: Selecting
a Media Producer
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are
discussing how vital professionally produced media is to your brand.
Media is an
essential tool to promote your brand and products. Using video increased SEO
over sites with text only and 52% of consumers feel watching a product video
makes them more comfortable about their buying decision. When
it is time to create the video about your company and brand, invest in
professional media production to ensure you are telling the right message and
meeting the needs of your customers in a crisp and polished video production.
There are
two main areas of expertise in creating video; media producers and media
production companies. The media producer is the person who provides creative input
as well as management of productions and other professionals. Media production
companies are sometimes just that. They
know how to capture images and edit, however, they may not have the creative
capabilities you require. I believe having a first rate media producer is the
most important element to a successful video.
Qualifications
to review when you are considering a media production company include their
general production skills; they should be very familiar with cameras, capturing
images and ensuring they provide the kind of shots you are looking for. The
professional you select should also be very competent in audio production as
well.
Next is
graphics and animation, these are powerful tools that will enhance the
production value of a video or media production. Validate that the company you
want to work with has a good graphic eye, knows animation and how to make
images appear on the screen as you expect them to look.
Editing is
another important element. The media expert should be able to take the footage
they shoot and turn it into a compelling story that has a beginning, middle and
end regardless of the length.
Lastly, they
should be comfortable working across various platforms. Not only should the
media professional know traditional video production; they should understand
what it takes to run video successfully ona smart phone, computer, tablet,
video wall, kiosk or any of the other environments where media is used today.
© 2014 Once
a Day Marketing™. All rights reserved.
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