Listen to our featured Those Branding Guys radio show podcast: Richard
Holcomb Cliffdweller Digital and New Mexico True Television
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we discussed the importance of video production for
your business.
Joining us on the show was Richard Holcomb PhD, founder
of Cliffdweller Digital. He is currently working with the New Mexico Department
of Tourism to produce television programming promoting the New Mexico True
Brand.
Holcomb loves video because it goes everywhere today and
is no longer limited to a few TV channels. Once you put a video on the internet
you become an international company because there are no longer the artificial boundaries
of media markets. Video has multiple distribution channels in addition to
television including cable, YouTube, twitter, Facebook and other social media.
Those Branding Guys reminded listeners that the key to
the growing power of video is that consumer can take content with them; easily
accessing any video using tablets and smart phones.
Holcomb shared that one of the current trends is for
viewers to be watching programming on television and at the same time be
looking at something related on their tablet or tweeting about the content. Another
trend back in vogue is product placement, the goal of which is to inform
potential customers about the product prior to purchase. 52% of consumers feel
watching a product video makes them more comfortable about their buying
decision.
Glover noted that a subtle shift in video marketing is
very significant. In the past content was pushed out to consumer using
television. Now, consumers are using the internet to seek out brand and product
information when they are ready to buy. Having great video about your company
and products is more important than ever.
Holcomb has a few tips for those ready to create video
for their business. Keep in mind that whatever you create will reflect on your
brand. Work with a professional to ensure you objectively capture the essence
of your business, identify the needs of customers and create a high quality
production. Having a video will increase SEO over text-only counterparts.
Enjoy the show.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com
KVSF 101.5 FM.
No comments:
Post a Comment