Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. Today we are looking at the importance of community
branding in today's mobile and social world.
It's easy to think about branding cookies, burgers,
running shoes and sports cars. How else would customers know about these brands
if there wasn't a concerted marketing effort to ensure these brands remain top
of mind?
Big cities like San Francisco, New York and Chicago also make
a big effort to put their brands on the map. But this isn't always true when it
comes to smaller communities. Branding is often neglected and it is expected
that the public will understand what the city or town is all about. No formal
branding strategies are created or managed.
The population is on the move and people can thrive just
about anywhere these days. They are living, working and playing in places they
are familiar with or have a true understanding of the benefits and experiences
they will accrue from these destinations.
Just like evaluating major brands, these same individuals
are using Google and other search engines to shape their opinions. Therefore, it's
imperative that communities have a clearly defined identity and consistently share
this messaging online to be discovered.
With a steady outbound campaign, the true brand and
personality of the community will emerge and attract like-minded residents,
businesses and visitors, which is the goal of community branding.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com.
Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming
live on SantaFe.com KVSF 101.5 FM.
© 2014 Once a Day Marketing™. All rights reserved.
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