Listen to our featured Those Branding Guys radio show podcast:
David
Setford and the Spanish Colonial Arts Society
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we discussed the importance ensuring your brand is
updated to continue to attract new customers.
Joining us on the show was David Setford, Executive
Director of the Spanish Colonial Arts Society in Santa Fe, New Mexico. The Museum
of Spanish Colonial Art has the distinction of being the only museum in the
country dedicated to the art of the Spanish colonial period and is also host of
the annual Spanish Market.
With a tenure of only six month, Setford has been focused
on energizing and building the momentum of the Spanish Market brand by organizing
numerous events in the week leading up to the Market, distributing thousands of
updated newsletters and running fresh print advertisement. He is targeting a
younger audience as well as families to ensure the longevity of the customer
base.
Challenges to the Spanish Colonial Arts Society/Spanish
Market brand include numerous local competitors, raising capital and attracting
new stakeholders. To maintain forward progress, Setford is building
collaborative relationships with other organizations and implementing new
strategies to innovate at the same as preserving the cultural heritage.
Setford's tips for keeping a brand fresh include
gathering input from multiple sources, don't hold on the way things have always
been done and, most importantly, remember you can't do everything at once.
Enjoy the show.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com
KVSF 101.5 FM.
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