Once a Day Marketing

Monday, October 9, 2017

Branding Cheryl Alters Jamison's New Book: Texas Slow Cooker

Listen to our featured That Branding Guy radio show podcast: Heating Up Texas Slow Cooking

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy, we discussed branding and marketing with a noted cookbook author.

Joining us on the show was Cheryl Alters Jamison, a 4-time James Beard Award-winning cookbook author, food writer and Southwestern foods expert whose accomplishments have been profiled in the national media and has been featured on national television shows. Cheryl is the host of Heating It Up, a food talk radio show here on Talk KTRC 1260 in Santa Fe.

For her new book Texas Slow Cooker, Cheryl has developed recipes that include everything from entrees to desserts to rev up your weeknight meals. The idea for the book concept originated when Cheryl’s stepdaughter talked about how her slow cooker enabled her to serve a good meal to her family even with the busy schedules of three children.

Texas Slow Cooker aligns perfectly with Cheryl’s brand which is focused on creating fun and excitement with good food. Her goal is to provide recipes that add pizzazz to meals and encourage people to share the joy of dining with their families around the dinner table.

Cheryl draws inspiration for her cooking, writing and her radio show from travel to exotic locales such as Peru, Cuba, France and Italy. She also has a backyard chicken coop with egg laying hens whose antics are a favorite topic on Heating It Up!

When it comes to promoting the new book, publishers have high expectations in today’s environment. Cheryl is using Facebook, Instagram and Twitter to share information about her new releases. She is making numerous appearances on TV and radio shows, in-person appearances to sign books as well as teaching workshops and cooking classes. Cheryl also features Texas Slow Cooker on her Excited About Food website along with links to purchase that and any of her other 20 book.

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That Branding Guy™ every Saturday at 2:00pm (MDT) streaming live on SantaFe.com KTRC 1260.

Thursday, September 28, 2017

Santa Fe Basket Company: Keeping the Brand Fresh

Listen to our featured That Branding Guy radio show podcast: Santa Fe Basket Company

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy, we discussed branding and marketing with a New Mexico gift company.

Joining us on-air was Patti Rogoff, owner of Santa Fe Basket Company. Santa Fe Baskets was founded in 1992 and provides clients with the quality gourmet products and special gifts that reflect the eclectic flavors and cultures of New Mexico as well as other fascinating places around the globe.

Patti continually updates the selection of baskets and searches for unusual gifts and delicious foods. Baskets are made to order and can be created with a wide variety items. Popular basket themes include Southwestern snacks and cooking, fabulous chocolates, sumptuous cookie and gourmet cheese & fruit.
Santa Fe Basket’s goal is to ensure that baskets and gifts they send on a customer’s behalf will be enjoyed and remembered.

Patti is a big believer is an outstanding customer experience. Personal, professional, and reliable service is paramount. She seeks client feedback and uses this input to improve her offerings. When it comes to process, the Patti did her research to ensure that purchasing via her website was easy and user friendly.

When it comes to advertising, Santa Fe Baskets relies heavily on referrals. That Branding Guy Glover suggested that Patti use Instagram and Facebook to share product information with her audience. Food and gift baskets are a perfect fit for posting great images online.

Patti shares her customer service knowledge and expertise by giving back to the community. She manages a Hospitality Networking group whose sole purpose is to make the visitor experience in Santa Fe as good as it can possibly be!

Enjoy the show!

Thursday, September 14, 2017

The Branding Guys are Updating Their Brand

Listen to our featured Ask Those Branding Guys radio show podcast: Dave Hayduk Hanging up the Headphones

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance of branding and marketing.

It was an eventful show for Ask Those Branding Guys™. Glover announced that co-host Dave Hayduk is hanging up the headphones and today is his last show. Jim also shared that the show will now be known as That Branding Guy™ and is moving to Talk 1260 KTRC, Santa Fe’s News, Talk Leader and will air on Saturday at 2:00pm beginning on September 23rd.

Jim and Dave talked about some of the guest they’ve interviewed over the years. Their very first guest was Widmer Brothers Brewing and we learned about being true to what you love and telling the story of who you are as a brand.

A strong brand is important to communities in the same way it is to any business. Those Branding Guys have been working with Farmington for the past four years to build and rollout a cohesive brand for the City that allows groups with a variety of interests to come together under the mindset of the brand. As a result, many new projects are under way to benefit residents and visitors.

Dave reiterated the importance of businesses ensuring they have a line item in their budget for branding and marketing. It is essential for every business to share their message in the market place to ensure the brand is top of mind when a customer is ready to make a purchase.

The discussion turned to all the channels messaging can be distributed through today. Jim shared that the most important thing to remember is to review your target audience and focus on using the marketing platforms to reach those customers. It is especially important not to just keep doing something because you’ve always done it.

Dave reminded listeners that they should us a combination of channels depending on their target audience. Radio is wonderful local medium while online may be more appropriate when your customers are widely disbursed.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Saturday at 2:00PM (MST) streaming live on SantaFe.com KTRC 1260 AM.