Once a Day Marketing

Monday, June 19, 2017

Pi Luna Press Financial Education (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Pi Luna Press Learning that makes Sense

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a new company.

Joining us on-air was Pi Luna, Founder of Pi Luna Press, a new brand focused on financial education. Pi noticed that many people have trouble with math and she brings math and art together in a unique educational style to teach finance and budgeting concepts in a fresh, innovative way. Her model includes using stories of characters with real-life issue and clients have to learn skills to solve the characters’ challenge.

The target audience for Pi’s expertise is people who need assistance with understanding financial theories including artists and other creative individuals. She explains budgeting and other processes in a fun way that is easy to understand.

Pi’s finds new clients through referrals and networking events. She has facilitated workshops for groups including the Santa Fe Chamber of Commerce, WESST and Meow Wolf. That Branding Guy encouraged Pi to expand on her relationships with existing clients to seek opportunities for new business.

To enhance her offerings, Pi is exploring production of educational videos. Glover mentioned that her website would be a great place to share that her workshops are a fun and entertaining learning experience.

Pi’s biggest branding challenge is overcoming people’s fear of finance and math. Those Branding Guys recommended a short video to tell the story of her methodology and how much fun it is to learn math and finances.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

Tuesday, June 13, 2017

Great Images Enhance Your Brand (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Great Images Enhance Your Brand

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed how to boost your brand with great images.

Joining us on-air was Daniel Quat – owner of Daniel Quat Photography. He has been taking both commercial photos and portraits for over 40 years.

Glover shared that it is extremely important for brands to ensure they are using high-end images for all of their needs including advertising, marketing material and online images.

Daniel commented that in his experience, just taking a snap shot is communicating what happened at that moment. A professional photographer will work with you and identify your goals and will capture the essence you want to project in the photos he takes. Images should reflect the emotion of what the brand wants to convey. This applies to product photos as well as portraits.

From a technical perspective, business owners should understand there is more to a photo than just point and click. Images should be effectively lit, in front of an appropriate background and composed properly to ensure you are creating a great presentation for your brand.

Business owners should ensure they are aware of the image resolution required for advertising. Just because it looks great on your PC or phone, does not mean it is adequate for printing purposes. High quality printing general requires a file size of approximately 20MB. If you are not sure you have sufficient size files, ask your printing professional.

When it comes to social media, the rules are the same. It is not a good idea for any business to post images that don’t reflect the brand in the best light. Social media applications all have the ability to enhance brightness, color and composition of images and are easy to learn.

Daniel’s tip - when you are looking for a photographer, price should not be the first consideration. Review portfolios on photographers’ websites; once you identify an artist whose work you like, give them a call and determine whether they are someone you feel is a good fit to work with.

Enjoy the show!

Wednesday, June 7, 2017

Beanding The Black Bird Saloon (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Customers Flocking to New Saloon

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed web marketing with restaurateur with a new restaurant.

Joining us on-air was Patrick Torres who, along with wife Kelly, has recently opened the Black Bird Saloon, a new restaurant in Cerrillos New Mexico. When it was time for a life style change, they decided to use their expertise gained managing numerous restaurants to create a food establishment of their own.

The concept for the Black Bird Saloon had been on their radar for a long time when Kelly saw that a historic 1880’s building was available in Cerrillos. Area history includes turquoise, silver and gold mining and more recently, filming of the movie Young Guns. When creating the saloon Patrick & Kelly worked to keep the look aligned with a traditional, authentic old west bar room. Customer response has been favorable to the feeling created at the Black Bird.

The atmosphere is not the only thing that keeps customers coming back! Black Bird Saloon developed a menu that includes breakfast, lunch and dinner with a unique variety of offerings including lamb meatballs, burgers and flatbreads. Many of the dishes are named for local historical figures. Glover suggested sharing the stories of these characters with customers on table cards to immerse them in the experience.

The saloon is in their eighth week in business and has been exceeding expectations since the inaugural open house. Word of mouth advertising through friends and neighbors has been an effective communication tool. Patrick is learning from customer feedback and making changes as he goes along.

To create some fun PR, Glover shared an idea to send a message to the Young Guns stars that they can eat free at the Blackbird and see if there is a response. Another idea is to create a food eating challenge, this would be a great fit for an old-style eatery.

Patrick’s tip for others build their brand – be passionate about what you do and be patient.

Enjoy the show!