Great Images Enhance Your Brand (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Great Images Enhance Your Brand

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed how to boost your brand with great images.

Joining us on-air was Daniel Quat – owner of Daniel Quat Photography. He has been taking both commercial photos and portraits for over 40 years.

Glover shared that it is extremely important for brands to ensure they are using high-end images for all of their needs including advertising, marketing material and online images.

Daniel commented that in his experience, just taking a snap shot is communicating what happened at that moment. A professional photographer will work with you and identify your goals and will capture the essence you want to project in the photos he takes. Images should reflect the emotion of what the brand wants to convey. This applies to product photos as well as portraits.

From a technical perspective, business owners should understand there is more to a photo than just point and click. Images should be effectively lit, in front of an appropriate background and composed properly to ensure you are creating a great presentation for your brand.

Business owners should ensure they are aware of the image resolution required for advertising. Just because it looks great on your PC or phone, does not mean it is adequate for printing purposes. High quality printing general requires a file size of approximately 20MB. If you are not sure you have sufficient size files, ask your printing professional.

When it comes to social media, the rules are the same. It is not a good idea for any business to post images that don’t reflect the brand in the best light. Social media applications all have the ability to enhance brightness, color and composition of images and are easy to learn.

Daniel’s tip - when you are looking for a photographer, price should not be the first consideration. Review portfolios on photographers’ websites; once you identify an artist whose work you like, give them a call and determine whether they are someone you feel is a good fit to work with.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2017 Once a Day Marketing™. All rights reserved.