Marketing 101: the 7Ps of Marketing - PEOPLE (Knowledge)

Hello, I’m Jim Glover, "That Branding Guy" for Once a Day Marketing™. Today we’re sharing Part V in our series on the fundamentals of marketing using the 7Ps with a discussion of People.

When you really think about it, are customers buying your product or are they buying into the people in your organization who represent that product? There’s an argument both ways.

Staffing your organizations with the right people can be a huge asset with respect to the enhancement of your brand. Conversely, your brand can be severely diminished if you have people in your organization who are not representing your products or company values correctly.

As brand ambassadors, every person in your organization is a reflection on the brand. It's critical that your team members understand how important their role is and what you expect of them when they are interacting with and/or can be seen by customers.

Hiring the best people is key. Continuous customer service training will also create a company culture where employees understand how to represent the brand in a positive manner and provide a great customer experience.

Relationship marketing is another way to build a brand through your employees. Referred to as people 2 people marketing or P2P, the personal interactions by you and your team members with individual customers, vendors and partners create meaningful connections and lasting impressions that elevate the strength and stature of your brand.

Watch our Once a Day Marketing™ video to learn more: People Make Your Brand

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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