Listen to our featured Ask Those Branding Guys radio show podcast: A Brand That Sizzles
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we discussed branding and marketing of a business that
manufacturers a product that is key to the chile industry.
Joining us on-air were Daphne and Derryl McBroom – owners
of Arizona Chile Roasters, located in Tucson Arizona. AZ Chile Roasters
manufacturers both commercial chile roasters and table top models for home
users. Roasters are designed to char the chiles on the outside and not cook
them on the inside. Chiles are not the only food that is great to use, tomatoes
and fruits such as pineapple and mango are delicious when roasted for a short
time.
The McBroom’s were inspired to design the small roasters
when home users outside of New Mexico who missed their green chile asked for
the product. They sell more chile roasters outside of the Southwest to people
who have relocated than they do in the area. A large portion of home-use sales
are online.
AZ Chile Roasters markets at consumer food shows
including the annual International Fiery Foods show in Albuquerque. In this
environment, customers are able to see the quality of the product, how it works
and ask questions.
In addition to consumer shows, Daphne & Derryl attend
national produce and grocery trade shows where they focus on the commercial
roasters. Both types of trade shows also present an opportunity to generate
sales to other vendors.
AZ Chile Roaster engages their audience on Facebook,
Instagram and Twitter. Branding Guy Glover suggested that videos on their
website or You Tube would be a great way to share the experience of roasting
chiles.
Enjoy the show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com
KVSF 101.5 FM.
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Marketing™. All rights reserved.
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