Constructing a Home Builders Association Brand (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Santa Fe Area Homebuilders Association

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Home Builders Association.

Joining us on-air was Kim Shanahan – Executive Officer of the Santa Fe Area Home Builders Association (SFAHBA). With 450 members, they are the second largest home owners’ association in New Mexico. The mission of the SFAHBA is to assist members to develop their businesses through networking, education, research, information and advocacy at the local and state level. SFAHBA is focused on green building and sustainable development in the community.

The SFAHBA would like to be perceived as a resource for new comers to the community, providing advice and direction regarding building their dream home. Shanahan interviews people seeking information to understand their needs and desires so he is able to provide meaningful recommendations. Glover suggested Kim should call himself the Construction Concierge.

To get the message out about the brand, Kim networks with peers such as the Santa Fe Association of Realtors and Chambers of Commerce to ensure they understand the services the SFAHBA has to offer and can pass that information on to interested individuals.

The Santa Fe Area Home Builders Association also partners with Homewise, provider of affordable housing, and financial institutions to encourage loans for building speculative homes, this would provide available inventory for buyers that don’t want to wait two years to design and build a custom home.

The Sana Fe Area Home Builders Association has numerous events throughout the year to showcase member offerings including the Home Show and the Parade of Homes. The Home Show, coming up in March, is geared toward local residents interested in making improvements to the homes.The Parade of Homes, held in August to take advantage of Santa Fe’s high season, features about 25 new homes and allows visitors to explore the Sana Fe Style homes and the craftsmanship of each individual builder in a wide range of prices.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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