Listen to our featured Ask Those Branding Guys radio show podcast: Historic Hotel Embraces
Contemporary Branding
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we discussed branding and marketing of a historic
hotel.
Joining us on-air were Jenny Kimball, CEO and Ed Pulsifer,
Director of Sales of La Fonda on the Plaza, the only hotel on the historic
Santa Fe Plaza. La Fonda is the oldest hotel site in the country, which has
been occupied by a hotel since the 1600’s. The current building was constructed
in the 1920’s and started as a Harvey House.
Ed shared that providing an exemplary customer experience
is one of the keys to their success. La Fonda maintains a warm and welcoming
atmosphere for both guests and visitors exploring the artwork and history of
the hotel.
La Fonda may be a historic property but they are
continuously evaluate the latest technologies to enhance the comfort of their
guests. They consider each opportunity to integrate new processes and select
those that will not interfere with the personal touch that La Fonda prides itself
on. They also provide a full concierge team in an environment where such
personalized service is quickly becoming a thing of the past. This personal
touch is one of the ways La Fonda differentiates themselves from the
competition.
To ensure they continue to appeal to customer tastes, La
Fonda completed an extensive renovation in 2016. They focused on incorporating
the history of the hotel into the updates. La Fonda is celebrating the
renovation and their historic past with a new book, La Fonda Then and Now, which juxtaposes old, sometimes unpublished,
photos of the hotel alongside new photos from the same perspective.
Enjoy the show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com
KVSF 101.5 FM.
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Marketing™. All rights reserved.
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