Re-Branding a Noted Cookbook Author (Strategy)

Listen to our featured Ask Those Branding Guys™ radio show podcast: James Beard Award-Winning Cookbook Author Cheryl Alters Jamison

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed rebranding with a well-known cookbook author.

Joining us on the show was Cheryl Alters Jamison, a 4-time James Beard Award-winning cookbook author and food editor for New Mexico Magazine who has been featured on national television shows, & radio and has appearances with celebrity chefs.

For her new book, Cheryl is currently developing recipes for the slow cooker and is testing everything from entrees to desserts.

Cheryl and her husband/business partner Bill Jamison have been sharing the kitchen for over 25 years creating successful cookbooks focused on spicy, BBQ and southwestern foods.  Bill Jamison passed away earlier this year and Cheryl is now in the process of updating her brand to reflect herself as an individual with a bold new positioning that encompasses their vibrant body of work while holding true to the original essence of her brand with Bill.

Cheryl’s new brand is focused on creating fun and excitement with good food.  Her goal is to provide meal-makers with recipes that add pizzazz to meals and encourage people to share the joy of those meals with their families around the dinner table.

“Heatin it up” is Cheryl’s new tagline.  She loves the exciting and fun possibilities that tagline has and is looking forward to new adventures in the kitchen and around the world.  The tip Cheryl has for other businesses: know who you are and who your audience is, seek professional advice to clarify your positioning and message.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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