Listen to our featured Ask Those Branding Guys™ radio show podcast: George Brooks Ski New Mexico
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding
and marketing of the New Mexico ski industry.
Joining us on the show was George Brooks, Director of Ski
New Mexico, a non-profit trade organization founded in 1979. Their mission is to promote the ski industry both
in New Mexico and outside the state to increase year-round visitation of the
ski and mountain areas of New Mexico through marketing and promotional
strategies. Ski New Mexico members include
resorts, lodging, transportation, retail, restaurants and other snow or
mountain sport services.
The New Mexico ski experience is
unique because it provides enthusiasts with dry snow and it is one of the few
places to ski in the winter sun. New
Mexico also offers numerous other activities to complement the slopes, in some
areas you can ski in the morning and golf in the afternoon or enjoy wonderful
dining and cultural experiences which differentiate the state from our Colorado
and Utah neighbors.
George shared that 40% of skiers
visiting NM resorts are from New Mexico with Texas and Oklahoma following with
the second and third largest groups.
Target visitors vary based on a resorts offerings; family oriented, rugged,
on-mountain accommodations or cultural communities. The current goal of Ski New Mexico is to target
more families with messaging that focuses on the affordable aspects of New
Mexico.
To get their message out, Ski New
Mexico relies heavily on print media and their website, which features webcams
for potential visitors to view current conditions. They also manage social media sites and generate
substantial earned media, especially through television.
George’s branding tip is to know
who you are, be who you are, tell people who you are and own that space. He is enjoying the snow we’ve had to date and
is predicting a strong ski season.
Enjoy the podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday
at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2015 Once a Day Marketing™. All rights reserved.
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