Branding a Historic New Mexico Inn (Strategy)

Listen to our featured Ask Those Branding Guys™ radio show podcast: Historic Mabel Dodge Luhan House

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™.  On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a Historic Inn in Northern New Mexico.

Joining us on the show was Liz Cunningham, Community Liaison for the Mabel Dodge Luhan House Historic Inn and Retreat Center in Taos, New Mexico.  Set on 5 acres, the Mabel Dodge Luhan House offers a serene setting with wonderful views of the Taos Mountains and a short walk to the Taos Plaza. 

Mabel Dodge Luhan herself was a salon hostess in New York and Italy.  When she arrived in Taos in 1918, Mabel fell in love with the area and brought her salon to Northern NM where she hosted Georgia O’Keeffe, DH Lawrence, Martha Graham and Karl Jung to name just a few.

Mabel envisioned her home as a retreat for guests to recover their energy and subsequent owners have maintained that vision.  Today, the Mable Dodge Luhan House holds true to these values and continues to be an artistic salon of the southwest and a center for creativity.  They have rooms in the historic Luhan home as well as in other buildings on the property.  Guest enjoy a wonderful daily breakfast!

Liz shared their biggest branding challenge is that people are not aware of who Mabel Dodge Luhan was.  Her story is unique, compelling and believable and Those Branding Guys suggested that Liz may have great success telling their story via PR.

Glover also suggested that referrals are a great way to share the message of the Mable Dodge Luhan Historic Inn.  Liz indicated that they have recently updated their website, added a blog and are now on Facebook.  Repeat business is encouraged through providing guests with a discount for their next visit which they may pass on to someone else.  Those Branding Guys recommended that Liz consider creating a hashtag and encourage visitors to share their experiences.

Mabel Dodge Luhan House staff is ever mindful of the customer experience.  They attend to guest needs and ensure visitors are comfortable and receive as much, or as little, attention as they desire.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.  Visit our website at www.onceadaymarketing.com.  Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.  Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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