Hello, I’m Jim Glover, That Branding Guy for Once
a Day Marketing™. Today we are discussing the importance
of being bold with your business to business (B2B) marketing.
There
is a commonly-held misconception that B2B marketing doesn't need to be glitzy
or bold; that brave, brash and bold marketing is reserved only for business to
consumer (B2C) campaigns. We
strongly disagree. At Once a Day Marketing™ we think that to
achieve success with B2B marketing you should be Branding Bold.
Our
reasoning is simple. Individuals are
constantly exposed to clever, entertaining and informative consumer advertising
and messaging. In essence, as consumers
we know a good ad from a bad or boring one.
Consumer brands produce high quality advertising because they know what
it takes to attract attention and drive purchase behavior.
B2B
marketers should not abandon this successful approach when marketing to other
businesses. The customer evaluating a B2B offer is still a consumer who wants
to feel good about the product or service, just as they do with any consumer
purchase.
Boring advertising is just that...boring. It doesn't excite and might even turn a
prospect away who is wondering why the advertising isn’t more appealing. As you develop your next round of B2B
marketing, keep this important point in mind.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday
at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2015 Once a Day Marketing™. All rights reserved.
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