Listen to our featured Ask Those Branding Guys™ radio show podcast: Santa
Fe Wine and Chile Fiesta
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding
of the Santa Fe Wine & Chile Fiesta.
Joining us
on the show was Al Lucero, Co-Founder and President of the Santa Fe Wine &
Chile Fiesta. The event came into being
when famed-chef Mark Miller and others teamed with Al to create a way to
promote the fantastic wine and cuisine of Santa Fe.
This year
marks the 25th annual Santa Fe Wine & Chile Fiesta which provides
participants an opportunity to try new wine and restaurant fare as well as
allowing lesser-known purveyors to gain attention of potential new customers. Events are held at local restaurants, the
Santa Fe School of Cooking and the Santa Fe Opera and other locations.
Lucero is
also the former owner of Santa Fe landmark restaurant Maria’s Kitchen. To differentiate from all the other New
Mexican restaurants in town, Lucero made a bold move at that time to feature
fajitas on the menu along with their now famous margaritas.
Lucero
shared that there are many different ways to get your message out. He believes radio, TV and social media are
all effective when you are giving your customers something to talk about such
as what he called the “real margarita” at Maria’s Kitchen. Such a boast created lots of customer attention.
Santa Fe
Wine & Chile Fiesta is distributing their message thorough the website and e-mailing
lists, which reach a very targeted audience of individuals who are already
interested in the event.
Lucero’s top
branding tip: maintain your integrity and be sincere. Embrace your failures along with your
successes and keep working to let people know how good your product is.
Enjoy the
podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at
11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2015 Once a Day Marketing™. All rights reserved.
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