Listen to our featured Ask Those Branding Guys™ radio show podcast: Branding
5 Star Burgers
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys™, we discussed branding and marketing with a regional restaurant.
Joining us
on the show was Bob Gontram, Owner of 5 Star Burgers restaurant chain. Founded
in 2008 they now have six locations in New Mexico and Missouri. 5 Star Burgers
has developed a loyal following and was recently recognized for serving the
best burger restaurant in Albuquerque by the Albuquerque Journal and ABQ
Magazine.
Differentiation
of 5 Star Burgers starts with the name, which sets the tone for what customers
can expect of the food as well as the service. Bob describes his job as creating
a company culture that is going to make employees happy and shared that the
awards and accolades 5 Star receives is a direct reflection on the staff.
Gontram
firmly believes that it is important for every brand to stay fresh. He recently
updated the 5 Star Burgers logo to give it a more high-tech appearance and create
visual appeal for Millennials.
That old
adage of location, location, location is one of the keys to his restaurant
success. Gontram shared that today’s
technology makes it very easy to find the right spot as long as you know the demographic
attributes of your target customers. This applies to any business, an easy
access location where your target customers are is one of the most critical
elements in building success.
Bob’s tip
for those developing a new brand: Most important is to identify and confirm
your definable point of difference, market that factor and put the appropriate advertising
budget behind it.
Enjoy the
podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com
KVSF 101.5 FM.
© 2015 Once a Day Marketing™. All rights reserved.
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