Hello, I’m
Jim Glover, That Branding Guy, for Once a Day
Marketing™. Today I am going to discuss the topic of reaching that next
customer.
If you are
like me it's hard to determine exactly how a potential new customer discovers
your brand and decides to engage your product or service. Sometimes I can
pinpoint specifically where leads originate; other times I can't.
The branding
goals are to make sure potential customers have a clear understanding of your
brand and the benefits it provides, and also think of the brand when it's time
to make a purchase. This is often referred to as recognition and recall.
There are
many places potential customers learn about my brand. As you know I blog often and
have a radio show, Ask Those Branding Guys. I am an active networker and
keynote speaker; I also lead branding seminars.
Most
importantly I try to exceed the expectations of my clients by delivering
superior branding and marketing strategies and backing that up with strong
customer service. From this I find that my existing customers refer new
business opportunities to me.
Given that
it's difficult to always determine where you'll find your next customer, work
hard on offering a great product or service and making sure you share that
message in as many places as you can give the resources you have available.
© 2014 Once
a Day Marketing™. All rights reserved.
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