Hello, I’m
Jim Glover, That Branding Guy, for Once
a Day Marketing™. Today we are looking at a way to enhance your brand and
business by empowering your followers to share their customer moments through
User Generated Content.
In previous
Once a Day Marketing blogs we've discussed the growth of smart phones with
cameras, the popularity of "selfies," and how positive visual cues
favorably impact a brand. Leading brands are using these trends to create more
reach and engagement by enabling clientele to post photos and videos highlighting
positive customer moments. This approach is called User Generated Content or
UGC.
For example,
Bon Appetit is encouraging followers to use Instagram and Twitter #roastboast to
share pictures of their favorite meat roasts. Bon Appetit is using these posts
to inspire future recipe ideas in their magazine and feature the top content on
the Bon Appetit website.
What a great
strategy for both the brand and its patrons. Bon Appetit receives innovate
roast ideas from followers, along with user generated content they can post on
their website. If selected, customers get global recognition from this gourmet
publication.
UGC is here
to stay and will continue to grow in the future. UGC gets followers actively
engaged with your brand and creates strong endorsements that will drive more
fans, reach and engagement.
What can you
do to encourage followers to share customer moments through user generated
content? UGC is something to think seriously about. I'm Jim Glover, that branding guy for Once a Day Marketing
and be sure to brand strong in 2014.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2014 Once
a Day Marketing™. All rights reserved.
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