Listen to our featured Those Branding Guys radio show podcast: NM
Black Chamber of Commerce
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we discussed branding for a chamber of commerce
focused on a specific audience.
Joining us in the studio was Michael McNair, President
and Board Chair of the New Mexico Black Chamber of Commerce. We discussed how
McNair is branding the organization, which he founded in May of 2013 to assist
black-owned businesses achieve growth objectives.
McNair shared that the mission of the Black Chamber is to
enable a path to networking, expand access to capital for members and meet the
needs of the African American business owner community. Glover indicated that,
in light of competition from other Chambers of Commerce, McNair should focus on
the aspects of the Black Chamber that set them apart from others. Those
Branding Guys also recommended that McNair consider collaboration with
like-minded organizations to gain synergy.
One of the challenges being faced by the Chamber is the
branding and promotion of their upcoming fund raising event The Cowboys of
Color Rodeo scheduled for June 28th in Albuquerque. The Rodeo has
many unique aspects including a historical component, crowd participation and
an after party for attendees.
Those Branding Guys suggested McNair send a press release
to key outlets and ensure he follows up with phone calls to generate interest. They
further suggested listing the event on the State tourism site as well as working
with as many statewide partners, including rodeo organizations, to leverage
their contacts and lists to reach New Mexico potential rodeo fans.
Enjoy the show.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com
KVSF 101.5 FM.
© 2014 Once a Day Marketing™. All rights reserved.
No comments:
Post a Comment