Once a Day Marketing™ featured video
blog: What
Makes a Good Ad
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are
looking at the keys to creating a great print advertisement.
The first
guideline is the 40/40/20 Rule and it’s very straight forward. 40% of the ad
should be about your target audience, 40% describing the offer and the
remaining 20% focused on the creative elements.
Start by understanding
your target audience then craft a message that is relevant and will resonate
with them. When you are developing the ad ensure it is targeting the right
potential customers and your message is aligned to that group.
Next is the
offer. Provide an offer customers will care
about and respond to. Design a promotion that will inspire potential customers'
interest in purchasing your product and contains a call to action.
The last component
is the design of the ad. One of the 7Ps of Marketing is physical evidence; your
ad has to look good as well as contain the other core elements. When all of
these items come together, you should have an ad that will drive traffic and
benefit your business.
As you are
producing your next ad, keep 40/40/20 in mind. Don't get caught in the trap of
going straight to design. The process is to target the right audience with a
compelling message and then make it look great.
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a Day Marketing™. All rights reserved.
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