Artistic Component of Community Branding (Strategy)

Listen to our featured Those Branding Guys radio show podcast: Community Branding with EFG Creative

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the artistic side of community branding.

Joining us on the show were Eric Garcia and Darren Higgs of EFG Creative, an advertising and design firm in Albuquerque. Their unique proposition is expertise in the area of creating signature works of large scale art to enhance the brand of communities. EFG Creative is currently working on a large public art project for the Village of Los Lunas that will become the gateway to the community.

EFG Creative believes design is an integral part of the brand because of how strong visual appeal can be in setting the tone for any product, service or community. One of the advertising channels they like to use is mobile marketing, leveraging wraps for vehicles.

A challenge EFG Creative encounters is difficulty in moving clients out of their comfort zone to try new and inventive approaches.

Branding tips EFG Creative offers:

·         When launching a new venture, ensure you analyze the competitive landscape to ensure there is an audience for your product/service

·         Be willing to take a risk when you want to launch something new

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2014 Once a Day Marketing™. All rights reserved.