Listen to our featured Those Branding Guys radio show podcast: Author
Tsufit and Step Into the Spotlight
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Those Branding Guys, we discussed how
to get your brand noticed.
We spoke with Tsufit, award winning author of "Step
Into the Spotlight” about getting attention for your brand. Although she began her career as a lawyer,
her passion has always been to be on stage.
She moved into coaching others about how to put the “show” in their
business and the book grew out of these experiences.
Tsufit shared that all business is show business and all
businesses need to be able to create “box office” draw. Each business has a unique character that
should be well defined to let customers know what they stand for. The key is to determine what your business
has to build on and making that interesting.
It’s all about how your story is presented.
Tsufit talked about the importance of finding your
"inner Elvis." She pointed out
that early in his career Elvis imitated the other popular singers of the
day. It wasn't until he sang with his
own voice and style, and accepted it was okay to be different, that his
awareness and popularity emerged.
She concluded it's important for everyone to step into
the spotlight if you want to ensure your brand stands out and is memorable.
Enjoy the podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday
at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.
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