Listen to our featured Those Branding Guys radio show podcast: Author
Steve McKee and Power Branding
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Those Branding Guys, we discussed power
branding and how to leverage the success of the world's best brands.
Joining us in the studio was Steve McKee, President of McKee
Wallwork & Co. McKee has just
published his second book, “Power Branding: Leveraging the Success of the
World’s Best Brands.” The book is
organized around power branding principles which Steve has accumulated throughout
his 30 year career by direct interaction, observation and research. Managers can use the power branding tips to enhance
their own marketing.
McKee noted that many companies make the error of not putting
themselves in the shoes of the consumer, resulting in a message that is all
about the company rather than the customer.
Other common mistakes include holding sales to prop up margins and
spending too much on slogans or taglines.
McKee commented that while digital social media may be
new, there has always been a social factor in branding. The digital age forces companies to be more
agile and responsive in their messaging but social media is still about
relationships and getting to know your customers before you seek your call to
action.
According to McKee, branding is about what you like. Take note of advertising by other companies
and pay attention to what resonates with you and why. Apply this to your own branding and marketing
and do something different; you don’t have to ask the customer for a sale today
because the call to action is implied.
Focus on getting to know your customers first and ensuring that they
understand what your brand is all about.
Enjoy the podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target
customers. Visit our website at www.onceadaymarketing.com. Contact James
Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Those Branding Guys™ every Monday at 11:00am
(MST) streaming live on SantaFe.com KVSF 101.5 FM.
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