Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital
Friday and I'm going to encourage you to think about blogging if you aren’t
already.
Blogging requires
a consistent time commitment and may not be right for ever brand. You have to create relevant content that
resonates with your customers. Blogging
for the sake of blogging isn’t going to add value if no one cares about the
content or follows you. Here are my top
5 reasons to blog.
1) Continuously seeking new content keeps you on
top of your game. Creating a blog and
presenting it to your audience requires you to stay current and be an expert on
your subject matter.
2) Blogging positions you as a content expert
because people are following the blog and relying on your information.
3) It creates an inbound marketing campaign. We’ve talked about the importance of this in
previous blogs. You are creating a
presence on the internet and competing against other businesses that are also mounting
inbound marketing campaigns. SEO loves
blogs and the chance of customers discovering your work increase as you place
more content online.
4) Blogs are very useful tools in other ways as
well. When I engage potential clients I
often send them pertinent links from my own branding videos. The blogs become powerful sales tool in my
marketing tool kit.
5) You are able to engage your followers. They will comment, share likes and dislikes
and you have the opportunity to respond and develop a relationship.
Blogging
does create attention for your brand.
The simple fact that you are reading this blog proves my point.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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