Once a Day Marketing™ featured video
blog: Marketing
Ecosystem: Place-based Marketing
Hello,
I’m Jim Glover, That Branding Guy,
for Once a Day Marketing. Today
is Action Wednesday and we are
discussing another channel to promote your brand: place-based marketing.
The goal of
this marketing node is to establish a brand presence at destinations your
potential customers visit routinely.
There are four components of place-based destinations: work, education,
in-store and recreation.
Work locations
include offices, manufacturing sites, etc.
You can target a location and focus a message to people at work.
Education
destinations are colleges and high schools with places such as the student
union and sports field to display a message.
Day care centers may be a good choice if your products included diapers
and related items that young parents would be interested in.
In store are
all the typical retail destinations.
Perhaps you've visited your local grocery store and seen an
advertisement inside the grocery cart.
When you return the cart in the parking lot, there is a message in the
cart return area advertising something else.
Recreation
is the final destination category. There
are numerous places such as sports venues and health clubs where you are can
align sporting equipment and clothing with the sports minded or
health-conscious consumers.
Experiment
with place-based marketing; it’s a nice option to add to your marketing
mix. You never know, you may find the
perfect match between a place-based destination, potential customers and your
message.
No comments:
Post a Comment