Once a Day Marketing™ featured video
blog: Emotional
Branding
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart
Monday and we are discussing the power of emotional branding.
Recently I
was in Philadelphia, PA and had the opportunity to experience the national
historic sites in the City of Brotherly Love.
This was my first trip to Philly and I spent a two days visiting the
Liberty Bell, Independence Hall, the grave site of Benjamin Franklin and the US
Mint.
I am a big
fan of the Academy-Award winner for best picture Rocky and, just like Sylvester
Stallone, I was able to run up the 72 stone steps in front of the Philadelphia
Museum of Art.
The point I
am making is that I created certain expectations in my mind as to what a
Philadelphia experience should be based upon my study of US history in school
and once watching a great movie in a theater. I am emotionally invested in these activities
and set the bar high as to whether or not Philadelphia would exceed my
expectation.
I have to
say Philly more than exceeded my expectations and I am now emotional bonded
with the City. Whenever I remember Philly
I will think warmly of my experience.
As you build
your brand, develop ways to emotionally attach your customers to product or
service. If you can capture their heart
they will be loyal customers for a long time.
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a Day Marketing™. All rights reserved.
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