Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes to brand and market a cloud-based application.
On our radio
show Ask Those Branding Guys, we spoke
with Ron Newman, owner of MyIdeaTree, developer of a visual project management and
collaboration application based in the cloud.
Newman has created a great tool that enables collaborators to share
ideas virtually and harness all the content on the Internet as well.
Newman
discusses the strategy he is using to build his brand and target potential
users. He shares his latest branding
successes and challenges including new pricing strategies and product
innovation. Hayduk and Glover share
branding tips for Ron to follow as he rolls out his brand.
Also
appearing on the show is Stefan Dill, owner of Dill Communications, a
consultancy that emphasizes crisis management support for its clients. Dill discusses Cheerios' latest television
campaign that features a mixed-race family which is causing a stir among some
customers.
Enjoy the podcast.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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