Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. It’ Action Wednesday and we’re going to talk about creating a script and shooting your video in Part 2 of “Producing Winning Videos.”
One of the elements that make a video truly successful is a compelling story angle. If it isn’t very compelling, informative or entertaining, your audience will not be interested. Spend enough time considering the story you will tell in the production about your business or product.
Next, establish what the video will visually depict, what you are going to say and who will be the on camera talent. Finally, consider the production aspects. Set the amount you are going to spend on production, however, ensure you maintain production value regardless of your budget. Establish the production schedule. It may be one day, a week, perhaps over the course of a month. These are all aspects you have to determine when you are the producer of your video.
Create titles and graphics. If you are not able to do this yourself, engage a graphic animator or graphic illustrator. It’s very important to include graphics to enhance production value. The higher the quality you are shooting and the more add-ins such as titles and graphics you use increases the perception of a higher end product and, ultimately, a higher end brand.
Once you go into production, the key driver of your video is the script. A script can be created simply in Word using a two column table. In the left column, document the video activity, everything that will be seen in your show. In the right column, transcribe the dialog. Begin the video creation process by scripting what will be on camera and what the participants will talk about.
A great video has a call to action. Incite your audience to get excited about something and to call you or to go to your website. You want to engage your audience and give them a call to action that will benefit your business.
As the video producer, you have to decide who is going to direct and shoot the video. Then determine the equipment to be used and the location of the shoot.
Additionally, you have to arrange for the talent you will use in the video. This is very important. The first thing you might consider is including yourself or your employees. That’s good news/bad news. Employees have a good understanding of the product, however, if someone leaves the organization would that make your video invalid?
You might think about hiring a corporate spokesperson. Many firms hire outside talent to speak on behalf of the company. I’ve hired a lot of key spokespeople and the very good ones are worth the money that they charge.
Finally, remember to fill the minor roles in your video, background people, extras, etc.
Regardless of who you have on camera, ensure you obtain a release from them authorizing the use of their likeness in the production. If employees participate, pay them as for any other part of their job so there is consideration for their services in your video.
Lights, camera, action! You are now ready to be a producer, director, maybe even the star of your own video.
After you have completed your shoot, you have the video edited. It is fun to sit down and see all your clips assembled it into a show or a story that has a beginning, middle and end…like any great story.
I hope you have enjoyed our two part series on “Producing Winning Videos.” In my experience, there aren’t many things better than producing a video, especially with YouTube and smart phones where video goes straight to the customer when they want to learn about your product.
If you feel you might need support in producing your video, feel free to contact me. I am always available for a one-on-one service engagement.
I’m Jim Glover, That Branding Guy, for Once a Day marketing, and we’ll see you next time.
James Glover: (505) 501-1330 or onceadaymarketing@gmail.com
No comments:
Post a Comment