Being Presidential (Smart Monday/Positioning)

Hello again, I’m Jim Glover, That Branding Guy, for Once a Day Marketing.  Since today is President’s Day I’m going to feel like a president and take a day off from my Smart Monday video blog.  I will pick up tomorrow with Strategic Tuesday.

But I still can’t resist blogging about branding, if only for a moment.  What comes to mind when you think about a United States president?  What does being “presidential” mean to you?  As a citizen you have certain expectations in your mind of what your president should be, don’t you?  Which presidents have created favorable impressions in your mind?  Which have left not-so-favorable impressions?

Is the president’s brand any different than the expectations you have for all the other brands you encounter each day?  One might say that a president’s brand is really no different than any other brand out there, except for the fact that most Americans hold this brand in high regard.  There is a certain amount of brand stature and esteem associated with the president.  We want to trust the brand.  We want to be loyal to the brand.  We want to believe in the brand promise.  I guess that’s why we feel so disappointed when this brand, aka the President, lets us down now and then.  The reason?  We just expect a lot from our president or in other words we expect a lot from this brand. 

I’m not much into politics but I am into branding.  In my opinion I believe President Obama has done a good job maintaining the integrity of the presidential brand.  I hope whoever is our next president and all the presidents after that will continue to advance this brand in the future.  Now we just need to work on brand USA.

Thanks for joining me here at Once a Day Marketing.  I hope you will visit me at Facebook.com/OnceaDayMarketing, say hello, “Like” us, comment and share with your friends.  If you are interested in working with me directly in a one-on-one service engagement around how I might assist to enhance your brand or company, feel free to contact me at the information provided at the end of this Blog.  I am Jim Glover, That Branding Guy, for Once a Day Marketing, and we will see you next time.

James Glover: (505) 501-1330 or onceadaymarketing@gmail.com