Hello again, I’m Jim Glover, That Branding Guy, for Once a Day Marketing, where business takes shape. I hope you’ve been enjoying my blog, and that you’ve been tuning in and that you’ve been sharing with your friends. It’s Digital Friday which means we are going to talk about something related to digital/social media.
Today’s topic is about blogging which is really emerging in the digital world. Since I’m a blogger I’m going to be telling you about blogging. Today’s title is: “A Blogger on Blogging.”
You’re watching my video blog so you probably have a pretty good sense of what a blog is. But a blog is any sort of online content you want to share with your audience. It could be video, could be audio, could be pictures, could be text, could be links to other sites. It’s basically a place where you can create and share your own original thoughts or respond to other people’s views as well. That’s what a blog is.
Now, where do you blog? There are all sorts of places where you can blog. Some people place it on their own website. I’m working right now with Santafe.com and sharing by blog through a community website that features other bloggers as well. You can also use other online sites such as WordPress, Tumblr, and Blogger. Fortunately, these sites are free most of the time and provide an easy way for you to upload your blog content, which is very important because it doesn’t take you very long to do it.
So, if you are going to be a good blogger what do you have to do. Well, the number one thing in my mind is that you have to create content that other people are going to want to explore. There are many blog sites out there where people are sharing their opinion but they’re not necessarily market-driven blogs. They are just there for somebody to share what they think.
Now that’s good, people might find you, but if you’re trying to do your blog for marketing purposes then
it’s very important that you give strong consideration to what the content of the blog is and that it aligns with the interests of your target market.
So your blog needs to be compelling. It needs to be entertaining. It should be useful and practical, which is the focus of my blog to you. And, hopefully the blog drives interaction, conversation, comments and it’s something that people want to share with others. The more you can accomplish these elements the more successful your blog is going to be.
Two more things. You also have to be committed to the content. I have a daily blog. That means I have to create a blog every single day. That’s not necessary for a successful blog, but you need to be committed to creating the content. If you’re going to develop a following, then you want that following to be able to regularly follow. So, if there is no content they are going to drift away and it might be hard to get them back.
And then the very last thing is also being committed to marketing. Just because you have a blog doesn’t mean people are going to find it or doesn’t mean that people are going to investigate. It’s also very important that you spend quality time telling people about your blog and using marketing avenues, many of which we’ve discussed in our blog here, to get the word out.
To blog or not to blog? That is the question. I like blogging. I like being able to engage my customers like you through the Once a Day Marketing blog. I think it’s very cool. But you have to decide if a blog makes sense for you. Will it help you create more awareness for your product with your target customers. I think every business is a little bit different so you really need to analyze this closely.
There are lots of benefits associated with blogging. There are also costs, mostly the time requirement. If you are going to be a blogger you’ve got to be committed to creating that original, properly distributing it up for people to access, and then be sure to market to create awareness that your blog exists. But blogging is a wonderful way to engage your customers and get more involved in the digital/social media world. And that might be a good thing for you and your business and products.
This concludes another week of Once a Day Marketing, where business takes shape. I hope you’re enjoying the blog; I hope you’re sharing it with your friends and tuning in whenever possible. Remember, you can always go back and review my old blogs to get caught up. Some of you have asked about working directly with me. If you would like that, feel free to contact me about a one-on-one service engagement. I’m always happy to work a little more in-depth with my clients. I’m Jim Glover, That Branding Guy, for Once a Day Marketing, and we will see you next time.
James Glover: (505) 501-1330 or onceadaymarketing@gmail.com
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