A Look at Marketing Best Practices (Recon Thursday/Process)

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing, where business takes shape.  It’s Recon Thursday and we’ve got an exciting topic for you today: “A Look at Marketing Best Practices.” 

I hope you are enjoying the blog and “Like” us on Facebook.  Please comment and share your thoughts around what we’re doing and how we can help your business improve in the future.

What are marketing Best Practices?  Well, very simply, it’s those things that companies are doing with respect to their marketing that really work.  There are a lot of unsuccessful efforts out there, those might be considered last practices.  Sometimes you can refine those, make them better and they become Best Practices.  Then, if you completely innovate and create whole new solutions, those might be called Next Practices and we’ll be talking about that in another Blog in the future.  

Remember in Kindergarten, when we were learning to read and write, if you looked at the paper of a classmate they called that cheating and sent you to the principal?  Well in today’s world of marketing and consulting whenever you look over at that other person’s work and you take from it what you like, they call that Best Practices.  Why go through the process of having to relearn everything if you can apply something that’s already working.  That’s what Best Practice is all about – identifying what’s really working best in the marketplace.

The question is, how do you identify these marketing Best Practices?  We’re going to take an easy approach.  First, I’d like you to think about companies that you really think do a great job marketing.  Coca-Cola, Apple Computer, maybe Ford.  There are probably all sorts of companies out there where you like what they are doing.  They’re effective marketers and they are reaching their targets.

Create a list of those companies and then go out and take a look at what they are actually doing in their marketing exercises.  What are they doing online, what messaging are they using, where are they positioning themselves in the marketplace.  Take a look at each one of your favorites and make yourself some notes.

Then, take those notes and create a list of strategies that you would like to try for your own business.  And that’s really it.  The main thing is to keep reviewing those companies or, whenever you hear of a new company you like, just go out and take a peek at what they’re doing to be so good at marketing.

There are no hard and fast rules for looking at Best Practices in marketing.  But, I do want you to have fun with this.  You’ve created a list of companies that you like, so explore their marketing endeavors.  See what creative things they’re doing with approach, their messaging and their positioning.  Then take from that what you like best and implement it.   

Given the resources that you have, money, time, talent, etc., go out and implement a marketing plan effectively.  Keep reviewing the plan and try it something new if it doesn’t work and keep going if it does.

That’s it for Recon Thursday, stop by tomorrow for Digital Friday.  I am Jim Glover, That Branding Guy, for Once a Day Marketing, where business takes shape and we will see you next time.

James Glover: (505) 501-1330 or onceadaymarketing@gmail.com