Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show That
Branding Guy™, we discussed branding and marketing with a non-profit
focused on building healthy and vital communities.
Joining us
on the show were William Smith and Jamie Aranda, President/CEO and
Communications & Marketing Associate, respectively, of Santa Fe Community
Foundation (SFCF). Santa Fe Community Foundation has awarded approximately $67
million in grants since they were founded 37 years ago, supporting equitable
access to education and addressing poverty across Santa Fe and Northern New
Mexico.
SFCF has
recently launched a new strategic framework redefining their mission focused on
this place, our people and the power to effect change and created a tagline
Place, People & Power. Bill shared that he received feedback regarding the
“Power” component of the tagline making people uncomfortable. He thinks this is
exactly how a bold brand should make people feel to drive the creative thinking
SFCF is seeking.
To
accomplish their mission, SFCF works with large philanthropic organizations and
individual to match available resources with the appropriate projects. SFCF
also provides workshops for non-profits.
Santa Fe
Community Foundation has done extensive outreach to their Board of Directors,
staff and donors honing in on the message of people, place and power to ensure
everyone within their organization understands the mindset of the new strategic
framework.
SFCF’s
biggest branding challenge is lack of community awareness. To let the community
know more about them, SFCF is telling stories of the good work non-profits who receive
grants from SFCF accomplish with resources from philanthropy. Glover agreed
that story telling is an effective way to reach the hearts of donors, hopefully
making the financial aspect of making a donation less of a consideration.
Enjoy the
show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That
Branding Guy™ every Saturday at 2:00pm (MDT) on Talk 1260 KTRC and 103.7 or
stream live on SantaFe.com
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Marketing™. All rights reserved.
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