Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show That
Branding Guy™, we discussed branding and marketing of a Native American
cultural center.
Joining us
on the show was Jake Villarial – Archive Library Manager of the Poeh Cultural
Center run by the Pueblo of Pojoaque. The Center is not only about Pojoaque
culture, they share information about all Tewa people (six Tewa speaking tribes
in Northern New Mexico) and are a great starting point for engaging in the Native
American experience.
Upon
arrival, guests are welcomed and guided toward their area of interest. Context
is provided so visitors will understand what the pueblos are and where they are
located as they learn more going through the museum’s permanent collection and
temporary exhibits.
Poeh
Cultural Center is unique in that tour guides are members of the tribe and
talking to visitors is like sharing your family story. Visitors range from
those with limited knowledge of pueblo culture to those that have a deeper
knowledge base. When Jake leads a tour he learns about the visitor’s knowledge
level and tailor what he shares accordingly.
Another
experience available via the Poeh Cultural Center is the Farmer’s Market. This
allows local farms and smaller vendors to come together to sell their items.
Musicians also attend to entertain the shoppers. The market is held Wednesday
and Fridays in summer and Friday in winter at Buffalo Thunder.
Glover
encouraged offering a membership program to all visitors as some people will
purchase a membership as a way to contribute additional dollars to the museum.
Jake shared that at the Poeh Cultural Center they have recently begun
conversations around adding a membership program that may offer something
special to members as a fund raising mechanism.
Enjoy the
show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That
Branding Guy™ every Saturday at 2:00pm (MDT) on KTRC 1260 AM or stream live
on SantaFe.com
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Marketing™. All rights reserved.
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