Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show That
Branding Guy™, we discussed the current state of print media.
Joining us
on the show was Glen Rosales – Freelance Writer and frequent contributor to the
Albuquerque Journal, Journal North and Associated Press. Santa Feans may see
Glen’s sports coverage in the Journal North along with his travel, home style
or auto articles.
While in the
past the newspaper was a major source of news, Glen shared that obtaining
information now is a fluid and dynamic market. However, the print edition is
still the main product of the ABQ Journal. With 240,000 daily readers, it still
has significant audience reach for advertisers.
In the
digital edition of the “paper,” the print edition layout is available online
and they are also host live events; during Balloon Fiesta activities were
broadcast live and received 7 million views. This variety of delivery channels
shares information in the ways users want to experience it.
The advent
of the digital age has enhanced the process of finding ideas for stories. Glen obtains
material via email as well as social media. Glover asked how individuals with a
good story to tell should reach out to the media. Glen indicated the best way
to share an idea with the media is to find a similar story in the publication
you would like to reach out to, check the name of the writer in the byline and
send your story idea directly to them.
When a media
outlet covers a story, the business receives what is called “earned media”
which reflects the value that is received from the story. One of the valuable
aspects of newspaper coverage is the public trust; what they see in the paper
and they are high credible sources of information.
Enjoy the
show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That
Branding Guy™ every Saturday at 2:00pm (MDT) on KTRC 1260 AM or stream live
on SantaFe.com
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