Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show That
Branding Guy™, we recapped all of the exciting guests who appeared with us
in 2017.
Our show
this week was a look back at our 2017 guests that included branding experts and
non-experts, existing brands as well as new brands and companies big and small.
We shared some of the fun branding and marketing tips we learned from them.
New and
rebranded organizations we spoke to include the Blackbird Saloon and New Mexico
Wine. Larger brands were represented by Nambé and Rustic Pathways. Some of the
more unique brands we had on the couch were Heart of the Desert who literally
started the pistachio industry in New Mexico along with Parry Branding Group
who specializes in branding and marketing in the healthcare industry.
We
celebrated our 200th episode earlier in the year with an in-depth
look at the Santa Fe brand including perspectives from the City, County, hoteliers,
film industry, arts & culture, culinary experts, economic development and
entrepreneurs. All agree that working together is vital to creating outstanding
customer experiences and delivering on the Santa Fe brand promise.
During the
year we learned that radio is still a strong advertising medium from Jess
Preston of Hutton Broadcasting. New Mexico Museum of Space History shared that
they leverage the Executive Director’s appearances on space related TV shows to
generate national publicity and earned media. Glen Rosales, a freelance writer
with such newspapers as the Albuquerque Journal, reiterated that this earned
media lends credibility to your brand at the same time your message is reaching
target audiences.
Tune in
every week and discover tips that may work for your business.
Enjoy the
show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That
Branding Guy™ every Saturday at 2:00pm (MDT) on KTRC 1260 AM or stream live
on SantaFe.com
© 2018 Once a Day
Marketing™. All rights reserved.
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