Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show That
Branding Guy™, we discussed branding and marketing challenges of a Santa Fe
retail business.
Joining us
on the show were Rachel Trudeau and Tracey Smarsh, Corporate Sales Manage and
Sr. Director of Retail and eCommerce, respectively for Nambé, a designer and
manufacturer of museum-quality pieces in their collections of serveware,
barware, home décor and gift items. The company was founded in 1951 in the town
of Nambé, New Mexico from which it takes its name.
One of Nambé’s
differentiators is the eight-metal alloy that is used to create classic metal
bowls. This secret sauce allows the serveware to go from the freezer to
temperatures of 500 degrees. Their belief in form and function also sets the
company apart. Nambé does not only rely on their classic designs; jewelry has
been re-introduced after a long hiatus and, in keeping with current decorating
trends, concrete is being included in new pieces.
Target
customers include any demographic that is interested in entertaining at home. To
share the message about their brand, the Nambé team uses social media and
e-newsletters along with print advertising, finding it effective for the older
segment of their audience.
There are
six brick and mortar Nambé stores in the Southwest, each location carries the
entire line of merchandise to enable shoppers to experience the products in
person if desired.
As for
branding challenges, Rachel and Stacey agree that growing name recognition is
something they continue to drive in their sales and marketing efforts.
Enjoy the
show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That
Branding Guy™ every Saturday at 2:00pm (MDT) on KTRC 1260 AM or stream live
on SantaFe.com
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Marketing™. All rights reserved.
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