Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show That
Branding Guy™, we discussed branding and marketing challenges of
agriculture in New Mexico.
Joining us
on the show were Tami and Wade Cavitt – owners of CLC Pecans located in Hobbs,
New Mexico. Tami and Wade acquired an existing orchard of 1,000 trees about
three years ago and have both a wholesale and retail business segments.
CLC Pecans
differentiates through focusing on a high-quality product. They feed, water and
manage their crop to produce the best pecans for both their wholesale and
retail customers. Tami shared that CLC knows how important great customer
service and experience are and they strive to deliver that in ever transaction.
Pecan
growers in New Mexico do have an organization which Wade would like to see
foster more cooperation among growers, he believes there are many advantages
when smaller growers work together to share expenses. Wade also feels that as a
whole the pecan industry in New Mexico should be advertising in a more current,
hip manner to attract a broader audience.
In Santa Fe
you can find Tami and Wade at the Railyard Farmers Market where they offer
samples of their product to entice customers to make a purchase.
Tami and
Wade have a great vision for the future of CLC Pecans. They would love to
become a destination and provide experiences for visitors seeking to immerse
themselves in a beautiful outdoor setting or an agricultural tourism
experience.
Enjoy the
show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That
Branding Guy™ every Saturday at 2:00pm (MDT) streaming live on SantaFe.com
KTRC 1260.
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Marketing™. All rights reserved.
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