Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show That
Branding Guy™, we discussed branding and marketing challenges of a
venerable New Mexico industry.
Joining us
on the show was Chris Goblet – Executive Director of the New Mexico Wine
organization. The mission of the group
is to promote, protect and provide education regarding the wine industry in New
Mexico where we have been growing grapes first brought by the Spain colonists
for over 400 years.
Since
joining the organization, Chris has been focused on rebranding and enhancing
the image of New Mexico wineries. The
name of the group was updated from the New Mexico Wine & Grape Growers
Association to New Mexico Wine. Chris
likes the play on words – it is the name of the group but also their product.
New Mexico
Wine is working to create a more modern, hip image for their 40+ membership of
family owned vineyards and wineries across the state. The recently launched Viva Vino slogan is
being embraced by customers.
Member
vintner Gruet is the second largest producer of sparkling wine in the country
with national distribution. St. Clair winery
boasts a chain of restaurants around the state featuring their product. Numerous other well established wine makers as
well as new vineyards are working to produce excellent wines in the high and
low desert areas.
Goblet noted
that New Mexico wine brands are beginning to be noticed through winning awards.
Enjoy the
show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That
Branding Guy™ every Saturday at 2:00pm (MDT) on KTRC 1260 AM or stream live
on SantaFe.com
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