Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show That
Branding Guy™, we discussed branding and marketing challenges of a Santa Fe
gallery owner.
Joining us
on the show was Bobby Beals, Founder of Beals & Co. He is a fine art dealer and art events coordinator
representing painters, sculptors, and photographers in the southwest. As an
award winning curator, Bobby works with resorts, fine dining restaurants and
real estate partners to create luxury experiences collectors will remember.
Bobby currently
works with about 25 artists. He keeps the number small to enable him to get to
know each one personally to understand their talents and aspirations. Beals
& Co. differentiates through offering quality
connections between the art lover and the hard-working, talented artists on their
roster.
Bobby has
expanded his business to include sub-brands as well. The need to create the
Santa Fe Exports sub-brand arose when Bobby began working outside of New Mexico
and wanted to incorporate the name of Santa Fe due to the strong recognition as
an arts community. In the future, he would like to move toward having his name
associated with all of his sub-brands. Glover remarked that this was something
that could be introduced slowly over time to ensure a smooth transition for
customers.
Glover and
Beals also discussed how print media fits into the marketing mix. That Branding
Guy commented that print is still a viable channel for many businesses,
however, consideration should be given to the objectives of the marketing
campaign and who the target audience is.
To get the
message out about the Beals & Co Showroom, Bobby focuses on social media. This
radio show was broadcast to his followers live via Instagram. A first for That
Branding Guy!
Enjoy the
show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That
Branding Guy™ every Saturday at 2:00pm (MDT) on KTRC 1260 AM or stream live
on SantaFe.com
© 2017 Once a Day
Marketing™. All rights reserved.
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