Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show That
Branding Guy™, we discussed branding and marketing with a New Mexico Museum.
Joining us
on the show was Chris Orwoll – Executive Director of the New Mexico Museum of
Space History. The museum is located in Alamogordo in the southern part of the
state and has been celebrating New Mexico’s role in space history for 41 years.
They are one of 15 divisions under the Department of Cultural Affairs.
The NM Museum
of Space History boasts numerous indoor and outdoor exhibits as well as a movie
theatre and planetarium. Their Hall of Fame includes astronauts, rocket
scientists and even author Gene Roddenberry. The one thing in the museum that
Chris advises everyone to see is the guidance system from the Apollo missions.
The most popular attraction right now is the Star Trek exhibit which includes a
model “transporter.”
To get the
message out about the museum, they partner with NM Tourism Department TRUE
campaign and engage their audience on social media via Twitter and a Facebook
page. Museum visitation has been building and the next milestone goal is to
reach 150,000 annually.
The museum
visitors are mainly from out of state. To reach this geographically diverse
group, Chris is a regular guest on the Science Channel program NASA’s
Unexplained Files among many other television appearances. This earned media
supplements the museums small advertising budget.
Chris
reiterated how important customer experience is. All of the museum staff are
well versed in providing outstanding customer service to ensure visitors have
great time at the museum.
Don’t miss
this New Mexico gem, learn more about the New Mexico Museum of Space History at
their web site nmspacemuseum.org.
Enjoy the
show!
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That
Branding Guy™ every Saturday at 2:00pm (MDT) streaming live on SantaFe.com
KTRC 1260.
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Marketing™. All rights reserved.
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