Make The Right Impression With Your Marketing (Knowledge)

Hello, I’m Marianne Tenenbaum, Branding Strategist at Once a Day Marketing™. Today we are discussing how many times your marketing message has to be seen to be retained by a potential customer.

Brands are vying for customers’ attention thousands of times a day. Whether or not those messages are resonating with potential customers and they are hearing and retaining the message of your brand is a different matter.

A marketing impression is made when a traditional media advertisement, public relations piece, social media ad or a web page is available for a potential customer to be seen one time.

It generally takes numerous impressions for a marketing message to stick in and individuals mind. Just how many impressions are needed for a customer to recall your brand? Jay Conrad Levinson, author of Guerilla Marketing, created the Rule of 27, suggesting that your message must be available 27 times for it to be seen and stay with a person.

The math works like this: Your message must penetrate the mind of a prospect 9 times before they will become a potential customer. People actually only see one of every 3 messages you advertise due to all the clutter in their landscape. Therefore, 27 messages are required in order for it to stick in the mind of a potential customer.

This means a marketing campaign should be run or displayed with sufficient duration for it to be seen by your target audience enough times to stick with them. Don’t give up on a tactic too soon; give it a chance to achieve results. 

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact Marianne Tenenbaum at (505) 699-7849 or email mten@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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