National Labs Assist Small Business with Commercialization (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: National Labs Small Business Program

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a National Labs Program.

Joining us on-air was David Kistin, Program Leader for the Sandia National Labs Small Business Vouchers Pilot. Started in September 2015, the program is focused on providing free technical assistance to clean energy small businesses and solving challenges to move them toward commercialization.

This is a national program offered through the 17 Department of Energy (DOE) national labs across the country. Sandia National Labs and Los Alamos National Labs are both large employers in New Mexico.

Clean energy companies includes those working with geothermal, solar, advanced manufacturing, wind or bio fuels, to name a few, and can encompass energy efficient or renewable energy technology.

The Small Business Vouchers Pilot is a fantastic opportunity for an established company, entrepreneur or a start-up to leverage the tremendous resources of a National Lab. This program benefits New Mexico and the USA as a whole through accelerated development of technologies that may lead to job growth as well and providing solutions that will make a positive environmental impact.

Sandia National Labs is reaching out to eligible businesses via economic development and university partners. The message is marketed through Public Relations traditional media and in a limited manner on social media platforms.

The largest source of leads for the program is the outreach partners which include New Mexico Institute of Mining and Technology, New Mexico State University and University of Texas in Austin.

Sandia Labs’ biggest branding challenge for the Small Business Vouchers Pilot is coordinating the numerous partners into one cohesive team with a common message and marketing that message consistently. Sandia Labs is the lead on marketing for the Small Business Vouchers Pilot and has put together guidelines for all of the partners to follow.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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