Powering the Brand - SunPower by Positive Energy Solar (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: SunPower by Positive Energy Solar

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a growing Santa Fe solar equipment installer.

Joining us on the show was Regina Wheeler, CEO of SunPower by Positive Energy Solar. Started in Santa Fe, New Mexico in 1997, SunPower by Positive Energy Solar is local, employee owned, and the only solar company in New Mexico that is a certified B-Corp. They are the top solar equipment installer in New Mexico with over 1,500 installations for residential, commercial and government buildings.

Migration to renewable energy solutions is increasing exponentially across the country. Due to our abundant sunshine, New Mexico is #2 in the nation for solar resources, making it a great place to harness the power of the sun. SunPower by Positive Energy Solar provides services across the state and is enjoying substantial growth, now with 85 employees.

Customer Experience is a top priority for SunPower by Positive Energy Solar. They ensure everyone at the company understands customer service and how they are each a reflection of the brand. This employee education starts with setting expectations during the hiring process and continues through providing tools to employees to interact with customers in a manner that aligns with the brand.

Young people are drawn to working at SunPower by Positive Energy because of both the meaningful impact on the environment and the B-Corp aspect of the company. With a Brand Bold mindset, Regina treats all employees like owners and ensures transparency and input into company processes. 

To create brand awareness and reaches their target markets, SunPower by Positive Energy Solar relies heavily in the internet, about 60% of their business comes in through this channel. Referrals are also a large driver of sales. They also attend and sponsor events and partner with community organizations to further the goals of both groups.

Enjoy the show.

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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