Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing the importance
of knowing and sharing a call to action for your brand.
In the past
we have spoken about the importance of good design for everything that reflects
your brand including business cards, marketing material and website as well as
the components of a great advertisement. Now we are focusing on message,
specifically, the call to action.
Simply
described, a call to action (CTA) is an instruction to your audience to make an
immediate response or reply. Think of the many infomercials you've seen: Operators
are standing by. Call now!
Call to
action is what you want a customer or potential customer to do when they visit
your website, social media sites, or read your marketing material and
advertisements. You encourage them to take action now.
Understand
what the call to action is in each one of these spaces for your brand and
products/services. For example, the CTA in your ads may be to drive traffic to
your website. The next step is to ensure that when visitors arrive at your
website you are asking them to respond in some way such as featuring a
particular product offering with easy ordering.
It is also
vital to provide a great experience when you are directing customers to do
something and they respond, whether it is in a brick and mortar location, on
the phone or online. Review the process a customer will go through as a result
of responding to your call to action. Ensure the interaction with your brand
will leave a positive impression in their mind even if they don’t make a purchase
this time.
Call to
action is part of your brand promise; make sure you can fulfill that promise
when you create the call to action!
Once a Day Marketing™ inspires
clients to brand bold. Visit
our website at www.onceadaymarketing.com. Contact Marianne Tenenbaum at (505) 699-7849
or email mten@onceadaymarketing.com. Listen to Ask Those Branding
Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF
101.5 FM.
© 2016 Once a Day
Marketing™. All rights reserved.
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