Listen to our featured Ask Those Branding Guys radio show podcast: Cooking with Kids
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we discussed branding and marketing of a local
organization.
Joining us on the show were Lynn Walters, Anna Farrier
and Cheryl Alters Jamison, retiring and incoming Executive Directors and Member
of the Advisory Board, respectively, of Cooking with Kids. Cooking with Kids educates and empowers
children and families to make healthy food choices through hands-on learning
with fresh, affordable foods from diverse cultural traditions.
Cooking with Kids has been getting kids excited about
food and cooking for 20 years. Lynn
founded the organization to fill the gap in experiential programs for kids that
would satisfy their curiosity and provide fun, hands on experiences with
cooking, great food and healthy eating.
There is an added benefit that kids in the program take their new-found
knowledge home and educate parents as well.
Cooking with Kids partners with Santa Fe schools to
delivery programs locally; their curriculum is used across the state and across
the country a well. They partner with the
City of Santa Fe, local chefs, restaurants & grocery stores and other members
of the community to drive their vision forward.
These resources are more critical than ever to accomplishing the mission
of the organization.
Cooking with Kids is launching a new book – The Cooking
with Kids Cookbook. Due out in the Fall, this is their first book and will be a
fund-raiser for the organization. The
idea and material are drawn from the successful CWK curriculum and enhances the
cooking experience with kids and their families.
To raise awareness for the book, CWK is working with University
of New Mexico Press for publicity; they will be holding book signings and
hosting benefits too. Glover suggested soliciting user generated content from
kids and families and sharing those experiences with others as a means of
promotion.
In light of the success of the Cooking with Kids program
nationwide, Glover suggested that a crowd funding campaign may be an excellent
mechanism to generate additional support.
Cheryl shared their branding tip for other organizations
publishing a book. Weigh the pros and cons of self- publishing vs. a publishing
house. When you choose a publisher, ensure you select one that aligns with your
subject and will lend credibility to your brand.
Enjoy the show.
Once a Day Marketing™ inspires
clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501.1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com
KVSF 101.5 FM.
© 2016 Once a Day
Marketing™. All rights reserved.
No comments:
Post a Comment