Hospitality Program Stresses Customer Service (Strategy)

Listen to our featured Ask Those Branding Guys radio show podcast: Santa Fe Community College Hospitality and Tourism

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance of customer service for your brand.

Joining us on the show was Katherine Fox Ehlert – Director of the Hospitality and Tourism Program at Santa Fe Community College. Katherine is heading up this new program at SFCC focused on providing education in the area of Hospitality. 

Tourism is a large part of the New Mexico economy and there was a gap in degree programs being offered by colleges in Northern New Mexico that provided well rounded candidates to fill jobs in New Mexico hotels and restaurants. In 2015, SFCC launched a program in partnership with New Mexico State University to address that missing component.

 The program is training students to fill management, supervisory and director roles in hospitality and tourism here in the state. Students are able to earn and Associates degree at SFCC and move seamlessly to NMSU to complete a bachelor’s degree and built a long term career.

Customer service is one of the key components in providing outstanding customer experiences. In today’s environment, there are so many avenues for customers to share opinions; hotels and restaurants have a tremendous opportunity to provide great service and keep those comments positive.

Great service doesn’t happen by accident. Service excellence should be part of the corporate culture and management must take the lead to educate, empower and provide the tools for their team regarding how to engage customers and make a great impression on them during every step in the process.

Katherine’s advice for those who would like to improve customer service at their business – personalization is essential – remember the customer’s name and call them by name when you are interacting with them.

Enjoy the show.

 Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501.1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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