Listen
to our featured Ask Those Branding Guys radio
show podcast: Turquoise Tours
in New Mexico
Hello, I’m Jim Glover, That Branding Guy, for Once
a Day Marketing™. On our radio show Ask
Those Branding Guys, we discussed branding and marketing with a new tour
company.
Joining us on the show was Lindsay Mapes – owner of
Turquoise Tours based in Taos, New Mexico. Founded in 2016, Turquoise Tours was
initially focused on various types of day tours such as walking and culinary
offerings. After their first summer, the business concept is changing rapidly. Turquoise
Tours began offering mountain biking treks as an ancillary service; however,
these tours are now a significant driver of revenue. Lindsay is updating her
strategic plan and will expand Taos outdoor adventure tours.
Mountain biking is a sport where there is strong demand
for guides and this customer is willing to pay for services such as shuttles to
and from the biking trails. It is also an area that is a core competency of
Lindsay’s and she is familiar with reaching the mountain biker adventure
tourist market. Turquoise Tours currently caters to strong intermediate and
advanced riders. 2017 will see expanded offerings to include less strenuous
locales for families and older tourists as well as road cycling.
Differentiators for Turquoise Tours include a new, clean
brand-wrapped van, paying close attention to details which provide great
customer experiences and being unique in Taos; at the moment there are no
competitors in this niche.
To get her message out, at first Lindsay concentrated
very heavily on local marketing such as radio, a billboard, etc. The goal was
to drive referrals from locals. Lindsay is now working on social media
advertising and to boost online reviews.
In 2017 Turquoise Tours will be expanding into Gallup,
New Mexico and offering cultural immersion experiences along with outdoor
adventures!
Enjoy the show.
Once a Day Marketing™ inspires
clients to brand bold. our website at www.onceadaymarketing.com. Contact James Glover at (505) 501.1330 or email glover@onceadaymarketing.com. Listen to Ask Those
Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com
KVSF 101.5 FM.
© 2016 Once a Day
Marketing™. All rights reserved.
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